Televisual

08 Sep 2010 23.21
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 Read how Televisual's customers use Asset to lower their cost of content ownership.

The Malay Mail moves to Asset

The Malay Mail, the oldest daily newspaper in Malaysia has selected Asset Flow for its editorial workflow.

The Malay Mail started publishing in Kuala Lumpur in 1896 and over the years the paper has given increased emphasis on investigative journalism and also offers sections on modern lifestyle, entertainment and sports.

The newspaper has won numerous awards for its reports, twice winning the Journalist of the Year Award for its exposés and has received the Best Consumer Newspaper Award from the Domestic Trade and Consumer Affairs Ministry. Other exposés have helped it win the Malaysian Press Institute (MPI) awards for the best English news/feature category.

Asset was seen as the best replacement for its existing editorial system, specifically to meet the newspaper's dynamic and fast moving news gathering requirements. Content is to be submitted from all around the region and assembled centrally for both print and web platforms.

Text workflow is browser based for origination of articles making use of the integrated spelling checker (which supports Bahasa Malaysia, along with 166 other languages). Editors are now able to link required images to text articles and submit “complete entities” to the subs and designers - a move that is expected to vastly speed up production time.

Picture workflow is also browser based, Images are cropped, sized to column, enhanced and can be automatically colour profiled from the browser.

Page workflow makes use of Adobe InDesign CS3™ - and all edits on the page are automatically saved back to the database. The progress of editions are tracked against a deadline and displayed in a web browser.

Archiving of text, pictures and pages is fully automated, and of course the archive is accessible from the browser interface.

For further information, please email Televisual or call 44 (0)845 867 1039

Last Updated:   Friday 13 June 2008 - 17:27

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