Televisual: W-Pro

Newspapers & Magazines

Outsourcing

Corporate Development Tools

Read how Televisual's customers use Asset to lower their cost of content ownership.

W-Pro

The key to strong web sites is content. Televisual specialises in providing content driven web sites, taking your pages as sent to the printer an re-purposing these to a branded web site. You can have your entire publication on the web, or only selected taster articles. Thanks to its highly productive tools for content re-purposing, Televisual delivers this at low cost, and with rapid turnarounds.

Televisual also give you the tools to write copy specifically for the web site. Web CopyDesk lets you create copy and deploy it to your web site within minutes. You don’t need to use web design packages or understand HTML. At last you have a simple way to handle running news stories between issues.

Email News Alerts let you deliver content driven emails to subscribers. This goes beyond traditional email lists, automatically delivering personalised publications by email.

The value of an archive

For many publishers, their back copies are their greatest asset. Few however have them available on their web site. Televisual can deliver this as a turnkey project, creating both the archive from DTP files or printed back copies, and delivering it as a fully searchable on-line archive using a search engine optimised for publications re-purposed for the web.

The archive can be delivered for free public access, with access restricted to subscribers, or fully e-commerce enabled allowing you to sell content on-line using a variety of retailing models.

Maximising revenue with Ecommerce

Web sites should generate revenue, and Televisual can deliver this with its flexible e-commerce enabler. With Televisual’s unique e-commerce enabler you can sell content and subscriptions in the way you want. With options for on-line credit card processing and corporate ordering, and the ability to sell electronic information and physical goods such as back copies, Televisual will work with you to integrate e-commerce into your web site to maximise sales opportunities

DTP TO WEB

The heart of Televisual’s service is its ability to re-purpose your DTP files into web site content. The process is simple. When you send your Quark Xpress, Adobe InDesign or Adobe Acrobat files to the printer, you also send then to Televisual by FTP, ISDN or email. Televisual staff then re-purpose these into XML, which is uploaded onto a web site content server.

The content server publishes automatically using web page templates, and provides full text searching of articles if required. It can also host pictures and Adobe Acrobat PDF pages as well as text articles, and advertising can be delivered in searchable form, for features such as recruitment databases.

The content server can be hosted by Televisual, or if you already have a hosted web site, it can be hosted there.

The highly productive tools for content re-purposing deliver rapid turnarounds at low cost. Different services are available for turnaround in three hours, 24 hours or 48 hours. During re-purposing, Televisual can categorise articles to determine web site position, or to limit access to certain groups of users such as subscribers.

The XML produced is also accepted by on-line hosts worldwide, such as Reuters, Lexis Nexis, Dialog and many other, giving you a potential syndication revenue stream.

Web CopyDesk
Whilst most publisher’s web sites rely primarily on the printed publication for copy, there is often the need to write specifically for the web site. This may be editing print stories for the web, or creating copy specifically for the web. Televisual also gives you the tools to write copy specifically for the web site.

Web CopyDesk lets you create copy and deploy it to your web site within minutes. A web browser client lets you create and manage copy in baskets. These can be arranged if required to implement your editorial workflow. Copy can be edited in the web browser client, or in Microsoft Word. You can also email copy to Web CopyDesk, or directly to the web site if you wish.

Web CopyDesk is not limited to text. It is also a fully functional picture desk. You can manage digital pictures, and deploy these to the web site. Pictures can also be emailed Web CopyDesk, or directly to the web site.

With Web CopyDesk you don’t need to use web design packages or understand HTML. At last you have a simple way to handle running news stories between issues.

Email news alerts
Email News Alerts deliver personalised content to subscribers by email.

You choose how to implement News Alerting on your web site. You can limit personalisation to sections of a publication, such as “sport” or “rail freight”, or you can let subscribers use the full power of News Alerting by registering any word or phrase for alerts. Subscribers (or you) can choose when and how often to receive News Alerts.

All News Alerts are template based. allowing you to use the branding you want. You can either deliver complete artilces to subscribers, or headlines and summaries, with links back to your web site to access the article. Both methods can be mixed on a web site.

Searchable archive
An archive adds great value to a web site, and is increasingly seen as a necessity. The Televisual web site content server includes a fully searchable archive using a search engine specifically designed for publishers. This is populated whenever new content is added, and Televisual can back populate from archived Quark Xpress, Adobe InDesign or Adobe Acrobat PDF files, or from printed back copies if necessary.

You can retrieve any article by searching on any word or phrase it contains, or by date searching. Searching the archive takes only a few seconds, even with hundreds of thousands of articles.

Access to the archive can be unlimited, limited to subscribers, or on a pay per view basis using e-commerce for on-line credit card sales. These access methods can be mixed, and you can also have “try before you buy” test drives.

An archive can be added to an existing web site, even if this is hosted by a third party.

Sell sell sell with e-commerce
Televisual’s unique e-commerce enabler delivers a wide range of on-line retailing scenarios to maximise the revenue you can generate from your web site.

You can sell subscriptions to print or electronic publications. You can sell access to your archive, on a pay per article or weekly, monthly or annual subscription basis. You can sell back copies for electronic delivery as PDF’s or for physical fulfillment. You can sell or syndicate pictures or cartoons.

As well as secure on-line credit card processing in any major currency you wish, Televisual enables corporate ordering. You can choose to give customers PIN numbers which they can use instead of a credit card to complete transactions on-line, but pay against traditional invoices. This method is ideal for government and corporate customers which will not use credit cards for on-line transactions.

Here are some examples of the ways in which web sites can be set up to sell.

Your web site has only taster articles, and the full publication and archive is only available to subscribers. You sell subscriptions on-line on the web site.

You are a controlled circulation free magazine. Your web site carries all articles of the current edition for public access, and allows public access to the archive for any material less than 30 days old. You take subscriptions on-line on the web site. Subscribers get free access to the full archive, but non subscribers have to pay per article they view. You also sell back copies on-line for either electronic or physical delivery.

You give free public access to your web site, but sell access to the archive by weekly, monthly or annual subscription.

You give free public access to your web site and archive, but sell pictures as both digital images and framed prints.

You syndicate and sell articles and cartoons to other publishers.

Statistics & Management

Televisual includes a remote management and reports module.

This provides information on site access and e-commerce sales through a simple web client. These reports allow you to monitor the activity on your site with a view to maximizing both site activity and revenue earning. The reports can be loaded from the web browser directly into Microsoft Excel XP for further analysis or graphical reporting.

Last Updated: Sunday 18 February 2007 - 12:14

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